On the Heels of the Consumer Electronics Show
Was it me or did anyone else feel an infinitesimal tense moment between Dr. Eric Schmidt and King Jobs?
When Jobs introduced Schmidt, and when the high priest of Google tangentially stroked the issue of cooperation between the two companies, my subliminal receptors were air-raid-sirening with "Alarm.. Alarm.. Alarm.. He means 'I can buy Apple any day I want.'" The camera momentarily panned to Jobs who looked as uncomfortable as a graduate student whose wunderkind project was being robbed by a fellow academician in broad daylight. Yes, there were smiles, but I felt terrible. (The metaphor sucks, but how can I bring a jean-wearing hopping-jumping middle-aged man and a former-SS- looking gray suit together in a metaphor?)
I believe that with the out-of-this-world acquisition of YouTube by Google, the grandmother of all search engines has become another Microsoft: Too large for my taste even to contemplate about it. Google remains my favorite search engine at a subconscious level: My hands reach to the Google box on Safari even when I want to order a cup of coffee. Yet, lured by a paid advertising banner, I've begun to use Ask.com for less junk and more relevance and I'm increasingly liking it although it still needs a conscious effort to remember that Ask.com exists. Moral: Google is powerful but its castle is built on soft ground.
Dr. Schmidt's board seat at Apple Inc. is of no concern to me. But being the behemoth his company is, I want Google to stay as far from Apple's innovation cycle as possible. I am happy with Apple being a rather niche brand and churning out the best and coolest personal computing in the world.
I like Google. Some of my best friends use Google. I just don't like the idea of Google having thoughts about where Apple should go from here.
I want my Apple.
The company that essentially pionneered graphical user interfaces.
The Apple that made the Classic.
The nerdy bunch that tried and failed at the Newton. (At the time I had sold the family silver and bought one.)
The bouncers who slept over part of the 1990s and then rebounded with the best Intel-powered notebooks we're using today.
The guys who gave us the iLife as well as the iPod.
Google's gigantic dimensions and aspirations worry me but that's not the only problem. I see Google as a fundamentally networking company. I want my computing and entertainment experience to be only partially networked. I don't want Apple to be strategically torn between visions and goals that cannot be expected to be in full sync.
Jobs' own keynote speech did nothing to allay my concerns either. By dropping the word "computer" from the name of the company and then showing numbers from the consumer electronics industry, he just frekaed me out. Apart from a casual reference to the success of the transition to the Intel line, I heard nothing on the the computer products.
Does Mr. Jobs really wish to become a Nokia? The road there is strewn with roadside bombs and there is a clear danger of ending up as a SonyEricsson. More importantly, it's so far away from where he is and where his true potentials could take him if he stuck wıth the vision of Apple Computer.
His first steps into the consumer electronics were far from being soothing for this worried loyalist.
iPhone is riddled with flaws as far as my personal needs are concerned. Battery life is the number one issue. I charge my BlackBerry once a week and it has never failed me. I'd be happy to charge my iPhone twice a week, but will even that suffice? I would not want to be left with iPhone driving from Vegas to LA or when weathering a snowstorm in Boulder.
Mr. Jobs also made a lot of fuss about the cool touch screen. It is a marvel. The moment I get hold of the unit, I'll stroke it with love just as I stroke my cat's head and my MacBook Pro's aluminum case. And Apple should be kissed in the forehead for disposing with the idea of the stylus in favor of the human finger. These are the kind of things that make Apple... well, Apple. Yet I wish they also gave us a simple screen and a simple physical numeric keypad at the back of the unit. It would have been a time-saving (or life-saving) feature during emergencies or when the battery is running low. My Nokia 9300i has that and it saved me lots of hassle many a day.
Like cool Apple Computer does not necessarily convert into cool consumer electronics, the leap from iPod to iPhone is not as direct and will not be as painless as Mr. Jobs would perhaps want us to believe.
I will buy iPhone the moment I can. I see many flaws with it, but I cannot do without the iPhone. I'm Apple from top to toe and it will be so cool to complement my MacBook Pro-based work environment and Mac Mini-based home entertainment system with the newest toy from Apple. (My old iPod would happily convert into an emergency boot disk.)
Apple can surely grow and earn more money. It has a choice to do it in the way it has done so far or to take a different course. If Apple becomes just another consumer electronics company, I wonder what would make me buy an Apple instead of a Vaio.
Mountains of cash and gigantic size are not necessarily what Apple should want to achieve. Just look at Microsoft to see what I mean.



